We secured ambassadors, creating early loyalty among the media and celebrity elite; maintaining sales through targeted contracts with key tour operators; and partnerships to grow the Chiva-Som community. Partners have included Claridge’s; Louis Vuitton’s UK flagship ‘maison’ in Bond Street; Harrods; Harvey Nichols; Michelin-starred Mosimann’s; the Monaco Yacht Show; Rolls Royce; private bank Coutts; insurers RK Harrison; top end members’ clubs and spa hotels across the UK. Our model of sampling through ‘pop ups’ has been recreated across all markets by our fellow reps, and across the industry generally. We continue to secure large, dedicated features through our media relationships and ensure consistent recognition, with countless credible, high-profile awards and accolades over the years.