
Capella Hotels & Resorts
Case study
Sector
Hospitality

Italian media launch for Capella Florence

The Challenge
To unveil Capella Florence, Capella Hotels and Resorts’ first foray into Europe, and engage key tier-A media in Italy ahead of opening.


The Solution
We conceived and executed an event in Milan to unveil the plans for Capella Florence to key tier-A Italian media, hosted by the President of Capella Hotel Group.

The Results
The event was attended by 15 senior journalists from leading Italian publications, including AD Italia, AMICA, Condé Nast Traveller Italia, Corriere della Sera, D La Repubblica, DOVE Viaggi Corriere, ELLE Decor Italia, Harper’s Bazaar Italia and ELLE Italy. As well as resulting in immediate coverage for the announcement of Capella Florence, the dinner elevated media engagement with Capella Hotel Group as a whole, creating ongoing opportunities for extensive coverage / first-person reviews for properties across the portfolio.

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