Pavilions Hotels & Resorts
Shining a light on The Pavilions Himalayas
The Challenge
To spotlight The Pavilions Himalayas, a luxury eco-resort founded to give back to the local community of Pokhara, Nepal. As a social business with limited budgets, maximising ROI was of paramount importance.
The Solution
We collaborated with filmmaker Alex Hunter of Attaché, whose grandfather served with the Gurkhas in Pokhara, crafting an authentic human-interest narrative encompassing the resort, the wider community and historical storytelling. In addition, we secured a commission for Alex to write a print feature for The Daily Telegraph about his journey tracing his family connections to the region, weaving in crafted messages on The Pavilions Himalayas.
Concurrently, we submitted a winning entry for the resort and its NGO arm, Right4Children, in The Experientialist Awards’ Most OutThere Initiative in Community, Conservation and Sustainability 2025.
The Results
Total views of the resulting Attaché episode have passed 181k; the most successful launch by Attache in 10 years
Feature coverage in The Daily Telegraph in print and online.
The Experientialist Awards prize include a donation of over GBP6k to the resort’s NGO partner, Right4Children; and a display advertising package worth GBP15k in OutThere magazine.
• Total PR Value: GBP160k
• Total Reach: 28.7 million
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